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2008 New Product Development Study: Consumers Continue to Drive Innovation
by Sarah Corp
For many processors, the framework for product development efforts has shifted. This year research and development groups (R&D) will focus on “healthy” and “natural” products, and pay close attention to consumer demand for “organic” offerings. Fewer will use teams in tackling product planning and development, and less will follow a set plan in 2008. As budgets fluctuate and the pace of new product development quickens, 2008 promises to be an interesting year on many fronts.
Read the whole article at the link below.
Sarah Corp
corps@clearseasresearch.com
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