Marketing research in the business-to-business arena has special requirements that Clear Seas has been mastering for our clients for years. We are driven to provide the best research design, data collection, data analysis, and industry expertise for our clients to accelerate their growth and profitability. Every year, Clear Seas surveys thousands of business professionals to better understand their opinions and needs so we can share the insights gained with our clients. Clear Seas surveys business professionals across the globe and can reach the professionals you need to hear from.
We are also highly experienced in business-to-consumer research and frequently add this perspective to our business-to-business research programs so that our clients can benefit from comprehensive insight.
Custom Research
Often times, organizations need answers to specific questions that relate to their unique business situation. Clear Seas Research regularly conducts custom proprietary research projects for our clients to address these important issues. Leveraging our industry expertise and captive audience, Clear Seas is uniquely positioned to ask the right questions of the right people to provide the information our clients need to make the best decisions for their business improvement.
The custom research we conduct for our clients covers all topics we address with our CLEAReports as well as many unique topics and methodologies that pertain to our clients’ specific business questions and research needs. Our highly experienced research staff is dedicated to providing the best methodology to address your particular needs.
Quantitative Research
Clear Seas Research staff is fluent in the methods of quantitative research and employ the best technology to gather and analyze quantitative data. The appropriate statistical methods are integrated with expert industry knowledge to provide real insight, not just data. Our quantitative studies can address an array of research topics and utilize statistical analyses such as:
- Significance Testing (t-tests, ANOVA, etc.)
- Power Analysis
- Regression and Correlation
- Factor Analysis
- Cluster Analysis
- Conjoint Modeling
- Correspondence Analysis
- Logistic Regression
- Discriminant Analysis
- Data Mining and Exploratory Data Analysis
We field surveys through the mail, via phone, and over the Internet. Through careful consultation with our clients we use the data collection method that provides the best information to drive important business decisions.
Qualitative Research
The staff at Clear Seas Research has many years of experience in qualitative research methods and includes highly qualified moderators and interviewers. Our suite of qualitative research services includes:
- Focus Groups (In-person, Internet and Telephone)
- One-on-One Interviews
- Usage Diaries
- Executive Interviews
- Internet Discussion Boards
- Telephone Discussion Boards
- Mystery Shopping
- Other creative ways of reaching the target audience
Online Capabilities
Clear Seas Research has the broad online research expertise and capabilities to provide insight into your business issues. We regularly conduct quantitative research online for our clients, allowing quick and convenient data collection. Many custom studies are also best suited to an online methodology - Clear Seas makes sure to match each project with the most effective methodology. Our online panels set us apart in terms of business-to-business online research as we maintain our own panels of industry experts who have agreed to participate in our online research.
