Services

Employing the best research design, data collection and analytic approaches to provide you with clear and comprehensive insight.

At Clear Seas Research we are committed to applying the most efficient and appropriate methodologies to answer your research questions.

Through careful consultation with our clients, we employ the data collection and analytic techniques that provide the best information for decision-making.

Our services cover a broad range of research methodologies:

Quantitative Research

Quantitative research is the collection and analysis of numeric data - from a subset of your target audience - to draw conclusions about the question(s) at hand.

At Clear Seas Research, we pride ourselves on simplifying complex data to provide clear insights. We don’t stop at collecting data and generating numbers and charts; our job isn’t complete until you have a clear understanding of what the numbers mean. We report data in a detailed, yet easy-to-use and coherent format so that you know how to take action.

Our data collection approaches include:

Internet
Telephone
Mail
Intercept
Central Location Testing

After data collection, we carefully consider and apply the technique(s) that will best address your business questions.

Some of our analytic capabilities include:

Correlation Analysis
Regression Analysis
Perceptual Mapping
Cluster Analysis
Factor Analysis
Segmentation
Opportunity Analysis
Conjoint Modeling

Qualitative Research

Qualitative research is the in-depth exploration of the behaviors, attitudes, values/ motivations and preferences of your target audience. It aims to uncover insights surrounding the how and why behind decision-making and individual action.

Our qualitative approaches include:

Focus Groups (in-person, online, telephone)
Online Bulletin Board Groups
Usage Diaries
One-on-One Interviews
Executive Interviews/Panels
Observation

Some of our techniques include:

Brainstorming
Laddering
Diary Exercises
Projective (word association, sentence/story completion, 3rd person role playing, etc.)
Collage Building
Card Sorts

Clear Seas Research has three on-staff moderators with broad experience in qualitative research methods. Having conducted thousands of focus-groups and interviews on subjects ranging from customer needs to concept development, product/brand positioning and product/service assessment – in industries from automotive to healthcare, construction, retail and others - we know which tools to use to uncover the insights you need to better understand your target audience.

Regardless of the business question, we customize a research approach that ensures the right questions are asked of the right people using the right methods.