Beth Surowiec, Executive Director, has worked with companies in a variety of industries to conduct consumer and business-to-business market research since 1994. Beth’s research expertise includes all aspects of quantitative and qualitative research design, implementation, analysis, reporting and presentation of findings. She has an extensive background in product development, product/brand positioning, market opportunity, advertising, nomenclature and customer satisfaction/loyalty research.
Beth is responsible for strategic account management and business development, as well as management and development of Clear Seas’ quantitative and qualitative research practices. She provides strategic consulting, research design and analysis oversight for custom and syndicated research studies. Beth is also a (RIVA) professionally trained moderator, with extensive experience in moderating focus groups and conducting one-on-one in-depth interviews for both business-to-business and business-to-consumer purposes.
Prior to joining Clear Seas Research, Beth worked in the automotive division of GfK/NOP conducting national and global quantitative and qualitative research. Beth also worked at Market Strategies and Nordhaus Research conducting market research in the healthcare, pharmaceutical, financial, consumer packaged goods and political sectors. Her broad experience includes telephone surveys, advanced product static and dynamic clinics, mail surveys, Internet surveys, qualitative focus groups, mall/CLT intercepts.
Beth graduated from Oakland University, where she earned a Bachelor of Arts in Marketing and a Master of Business with a concentration in marketing from the University of Detroit-Mercy.