Services

Combining advanced data collection technologies, with proven research methods to provide you with the clear and comprehensive insights you need to excel in business.

Clear Seas Research team members identify and apply efficient, effective, and appropriate research methodologies addressing client information needs.

Through careful consultation with our clients, Clear Seas Research customizes research solutions and employs appropriate data collection and analytical techniques required for strategic decision-making.

Quantitative Research

How many customers believe that to be true? What percent of current and potential customers will take action?

Quantitative research is the collection and analysis of numeric data — from a subset of your target audience — to draw conclusions about the question(s) at hand.

Clear Seas Research believes the foundation of all quantitative research is a strong survey instrument effectively addressing research objectives in an unbiased, clear, easy to understand manner. Clear Seas Research’s online survey software enables questions of varying complexity to be posed in multiple formats which accurately render on a PC, MAC, smartphone, or tablet, and actively engages research participants.

Upon fieldwork completion Clear Seas Research takes multiple steps ensuring only the most appropriate respondents remain in the final data set. During data cleaning Clear Seas Research eliminates individuals with inconsistent results; those who have sped through the survey; or those who have not provided thoughtful responses. Once Clear Seas Research team members identify the final data set, data tabulations are created.

Clear Seas Research takes great pride in simplifying complex data to provide clear insights; focusing on providing clients with a clear understanding of what the numbers mean. After data collection, team members carefully consider and apply statistical technique(s) best addressing business questions. Clear Seas Research analytic capabilities include:

Correlation Analysis
Regression Analysis
Cluster Analysis
Factor Analysis
Segmentation
Conjoint Modeling
And more...

Clear Seas Research delivers final reports in detailed, easy-to-use, coherent formats, making it easy for clients to quickly take action and strategically use results.

Qualitative Research

What do current and potential customers say about us? How do customers feel about their relationship with our brand? What new products or service would they like in the future?

Qualitative research aims to uncover insights, surrounding the how and why behind strategic decision-making and individual action, through in-depth exploration of behaviors, attitudes, values/motivations and preferences of your target audience.

Our qualitative approaches include:

Focus Groups (in-person, online, telephone)
Online Bulletin Board Groups
Usage Diaries
In-depth Interviews
Executive Interviews/Panels
Observation

Some of our qualitative techniques include:

Ideation
Laddering
Diary Exercises
Projective (word association, sentence/story completion, 3rd person role playing, etc.)
Collage Building
Card Sorts

Clear Seas Research has on-staff moderators with broad experiences in qualitative research methods. Clear Seas Research moderators have diverse experiences in conducting focus-groups and in-depth interviews around various subjects including customer needs, new concept development, product/brand positioning and product/service assessment. These experiences in various industries enable us to rely upon our expertise to identify which qualitative tools to use to uncover the insights you need to better understand your target audience.

Regardless of your business question, Clear Seas Research customizes research methodologies, ensuring questions are asked of the right people, using the right methods, and capturing the required insights.

Technologies

Clear Seas Research reviews and tests data collection solutions on an ongoing basis to meet client needs and maximize respondent participation. Clear Seas Research technologies currently:

Utilize an advanced and flexible online survey platform to support complex survey designs and support high volume survey traffic
Enable the integration of all types of media including the use of integrated flash, drag and drop functionality, and other interactive question formats to engage participants in the survey experience
Provide multimode functionality so surveys will accurately render on desktop PCs, laptop PCs, tablets, mobile phones (both smartphones and feature phones), Netbooks, iPads and other web-enabled electronics
Support multilingual survey solutions