Clear Seas Research was born out of a market need for business-to-business marketing research solutions in a business world based on trust.
Clear Seas Research History.
Officially established in Troy, Michigan in March of 2006, Clear Seas Research, subsidiary of BNP Media, focuses on delivering research and panel solutions for clients that desire unbiased, strategic information surrounding brand positioning, new product development, customer experiences and marketing effectiveness.
Conceptualized as a full-service market research organization run by experienced market research professionals, Clear Seas Research currently supports the global quantitative and qualitative research needs of leading companies in the construction, food and beverage, gaming, manufacturing, packaging and security industries.
Current members of Insights Association, AMA and ESOMAR, Clear Seas Research is committed to conducting market research using the highest standards of sample selection, data collection, analysis and reporting to provide businesses with actionable information to drive their strategic business decisions.
Our Name: Clear Seas Research.
People often ask us the origin and meaning of the Clear Seas name. Before we had a name, we had a well-defined mission:
- To use our collective research expertise to provide vision in decision-making,
- To provide clear direction on business questions and
- To simplify the complex by offering deep and relevant insights.
The inspiration for the name came from a poem by the American poet and author Ella Wheeler Wilcox titled:
Winds of Fate
One ship sails east and another sails west
With the self-same winds that blow.
'Tis the set of the sail and not the gale
Which determines the way they go.
As the winds of the sea are the ways of fate
As we voyage along through life,
'Tis the act of the soul that determines the goal,
And not the calm or the strife.
The sailing metaphor in the poem conveys the mission of Clear Seas Research. We believe the name "Clear Seas" communicates the elements we strive to embody in our everyday work. It is not the market conditions ("self-same winds") which will determine your fate, rather it's the insights ("set of the sail") that will help you make more informed decisions.