Monthly Archives: November 2015

Best Practices for Conducting Surveys on Mobile Devices

Best Practices in Mobile Market Research

Best Practices in Mobile Market Research

Best Practices for Conducting Surveys on Mobile Devices

You know it’s true – it’s not just younger consumers anymore. Everyone seems to be on their phones or tablets, all the time. And no wonder! Consider this:

  • More than 40% of U.S. households only have cell phones, with no landline telephones at all. (Pew Foundation Research)
  • There are 327 million mobile phones in USA – more than one for every person in the country. (CTIA)
  • 81% of mobile phone users text. (Pew Foundation Research)

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