Monthly Archives: May 2017

Unlock Innovation with Qualitative Research

Unlocking Innovation with Qualitative Research

Unlocking Innovation with Qualitative Research

Most businesses understand that innovation and new products are critical activities for their success. But neither innovation nor great new products simply come like a flash of lightning. As Idris Mootee writes in the Ivey Business Journal: “Innovation is a process, and while the introduction of a genuinely innovative product or service may be highly publicized or even glamorous, the process itself is driven much less by creative brainstorming or strategic planning than by carefully managed and highly-sophisticated cross-disciplinary thinking and research.”

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