The best B-to-B Market Research, at its heart, fills knowledge gaps across the spectrum of business decisions using empirical methods. This elite form of research distinguishes itself from secondary research and Google searches because it has a defined scope, has a defined population, and describes the methodology and process used to create the results. The best B-to-B research methodologies have proven themselves over time as the results can be recreated. Leonardo da Vinci invented the empirical methods that the best B-to-B researchers use today, and we can use parallels between Leonardo’s thinking over 500 years ago and today. Continue reading
Growth – it’s the word every business person, manager and leader love to hear. We’ve worked with dozens of B-to-B companies and have consistently found a similarity amongst them all – people want to learn about and understand growth opportunities in their marketplace, or adjacent markets. Growth opportunities often come disguised, however, and lack of knowledge, together with an unsureness of the idea, make for a challenging environment to launch new products or expand into a new market. Organizations can occasionally default to cost-cutting strategies to stimulate growth or may believe that the market is saturated and there are no additional opportunities available. The fact is, it ought to be more comfortable to uncover growth trends today in this hyper-transparent, overly communicative, “social media” world. Take time and investment to capture data that will allow you to distinguish viable growth opportunities with the highest potential. Without data to support the growth, false starts occur, or companies struggle to get the innovation team off the ground. Here are a few ideas for you to identify the most promising growth initiatives and successfully move forward. Continue reading
Artificial Intelligence is sweeping through the world at an unprecedented pace. First adopter industries such as high tech, automotive, and financial services utilize AI to help foster innovations like autonomous driving, automated investing, and software machine-to-machine learning. For our B-to-B industries, however, the opportunity for AI-driven insights presents a challenge for both corporate market researchers and market research agencies alike. Much of the daily work has already been significantly and successfully outsourced to software, such as data gathering, cleaning, and report population (to name just a few ways), yet successful researchers have adapted, innovated, and leveraged these changes to focus on activities that software cannot (yet) replicate. Simply put, the ways for market researchers to provide value to decision makers (in ways that #AI cannot) will continue to, as more solutions incorporate this incredible software innovation.
Clear Seas is excited to announce the addition of over 20,000 additional B-to-B decision makers in the beverage industry due to our recent acquisition of Beverage World. This unprecedented access allows both custom and panel customers alike to now bring the voice-of-the-B2B Customer straight to your team.
It’s an incredible day for Clear Seas Research clients as we continue to expand our global reach into building materials, construction, and architectural verticals. With our recent acquisition of assets from Dodge Data & Analytics, Clear Seas has expanded its reach into these verticals with sample access for our panel clients, and gained extensive knowledge and insight intelligence for our full-service clients. Our staff of experienced research professionals now brings you world class research services to domestic and global building materials, construction, and design markets. Continue reading
Opening CLEAR[vr] Early Access ProgramIt’s with great excitement that we are opening our CLEAR[vr] Early Access Program! You may be asking what is CLEAR[vr]? CLEAR[vr] is our way of capturing marketing research data through the virtual reality system, Oculus Rift. Ultimately, we set out to understand a basic question:
- Can CLEAR[vr] help companies develop new product innovation more efficiently and more effectively?
A strong brand position is a powerful asset for any organization. Your brand position encapsulates why you are different – and better – than the competition. It tells your customers why they should choose to do business with you. It’s short-hand that telegraphs the most critical information about you and cuts through the marketplace clutter to resonate with your customer.
We have been working hard on upgrading our technology for our clients and participants. Some of the new technology we are investing in will help streamline data collection details, resulting in a better experience for our panelists and survey takers, and will ultimately deliver higher quality data to our customers.
Introducing the Blind Spots Blog!
The feedback we have gotten over the past several years has been truly overwhelming. What started as a simple service for specific clients looking for a better understanding of where their brand lies within its competitive set, and companies looking to innovate and develop new products, has blossomed into a full-service marketing research agency dedicated to helping companies across the globe make more informed decisions. We have taken companies that have never used more than simple salesperson feedback, to a place where they can make decisions based using the very best consultants in the world, their very own customers and prospects.