Using video in research
Lights, Camera, Action! Using Video to Improve Survey Research
You’ve heard that “a picture is worth a thousand words.” But now, according to Dr. James McQuivey of Forrester Research, one minute’s worth of video is worth 1.8 million words (or 3,600 typical web pages.)
Many people today live on their smartphone. Many people are also replacing their computers with tablets. We are living in a cultural shift to a mobile world. Naturally, you want to make sure that you are listening to your customers on their mobile devices as well. How do you do that? You work to maximize the quality of the feedback you can obtain from your target audience, regardless of where they spend their time.
Clear Seas Mobile brings you the most advanced mobile capabilities for data collection while focusing on the quality of your respondent’s experience. Continue reading