Category Archives: Predictive Analytics

Date-Fencing! How B-to-B Can Use Mobile and Simple Predictive Analytics To Engage People

DateFencing

Clear Seas’ focus on B-to-B mobile research effectiveness and how to best capture feedback from mobile devices uncovers a very dynamic, open-ended and exciting time. Our world has fast become mobile-first. As different ideas are presented and tested, some concepts begin to make sense and bring real solutions to a difficult and challenging mobile-first reality. Some ideas, while making sense in theory, have difficulty panning out. Privacy concerns, individual and standard mobile settings, individualized and standardized app settings, operating system limits, upload times, cellular coverage, cell phone data plan limitations, app- to-app blocking and user confusion continue to present challenges to capturing useful data. Yet mobile usage patterns continue to emerge from our panel-community, myCLEARopinion, and define optimal methods for capturing feedback.

Continue reading