Category Archives: Quantitative Research

Better Quant Through Qual: How Qualitative Research Improves Quantitative Research

Better Quant Through Qual: How Qualitative Research Improves Quantitative Research

Better Quant Through Qual: How Qualitative Research Improves Quantitative Research

Qualitative research provides invaluable contributions leading to improvements in methodology, questionnaire design, analysis, and insight development. When getting the right answer from your research is worth a few more resources (which is always the case), qualitative research can inform and improve quantitative research for better, more actionable results. Here’s how:

Before Conducting Quantitative Research

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