Clear Seas Research has been working with manufacturers and associations affiliated with ceramic tile and stone material and installation product categories since inception. Our team members have a solid understanding of the industry and are very knowledgeable about the different recruiting methods required to reach this challenging audience. Our research efforts for this category have explored marketing communication effectiveness, brand positioning, new product development, customer satisfaction, brand/ manufacturer image and more from the perspectives of the tile contractor, flooring installation contractor, interior designer, architect, wholesale distributor, retail showroom associate and residential homeowner. Our research staff have a solid understanding of residential home improvement, and people who purchase tile, stone and installation tools from big box retailers and flooring contractors.
In addition to our custom research capabilities, Clear Seas Research offers syndicated market research reports specific to the tile and stone industry that provide an overview of how brands are perceived and positioned among competitors.